Waldorf Astoria Chooses Upscale Denver Neighborhood for Its First Colorado Residences

Legendary hospitality brand Waldorf Astoria has chosen a neighborhood ten minutes from downtown Denver for its first foray into residential living in Colorado.

Located at 185 Steele Street, with 37 private residences ranging from studios to penthouses, Waldorf Astoria Residences Cherry Creek is slated to open in early 2028.

With architecture by SAR+, interiors by BAMO, and conceptual design by Carlos Ott, prices start at $1.5 million for a studio and cap out at $13 million for the largest penthouse.

While the luxury leader could have set down in a high-end ski haven like Aspen, Vail, or Telluride, the company instead went with Cherry Creek, a dense, walkable retail corridor five miles from the center of Denver.

The neighborhood's median price per square foot is $293, according to Realtor.com data, compared to $334 for the overall Denver metropolitan area.

The Waldorf Astoria Residences in Cherry Creek, Denver, CO will be delivered in early 2028. Most of the units are sold out. (ARX Creative)

Featuring two major commercial destinations—Cherry Creek North and Cherry Creek Shopping Center—the global brand felt this was the place to make its residential debut in the Rocky Mountain state.

The brand's housing portfolio is set to nearly triple, reaching 34 properties and 3,498 units by 2030, according to the company.

Residences are particularly clustered in Florida, with condo buildings in Pompano Beach, St. Petersburg, Sarasota, and Miami. Other locations include New York City; Atlanta, GA; Chicago, IL; Las Vegas, NV; Park City, UT; and Maui, HI.

Cherry Creek, in a small, dense 16-block radius, may seem an unexpected choice to join in this world renowned group of cities, but the developer says it as an easy decision.

Amenities include a resort-style rooftop pool with bar and lounge areas. (ARX Creative)

"We recognized early on that Denver was ready for a world-class, branded luxury residential offering, and Cherry Creek was the natural fit," Ryan Shear, managing partner at developer Property Markets Group (PMG), told Realtor.com.

"The neighborhood’s established luxury market, vibrant retail and dining scene, and distinctive character aligned perfectly with the Waldorf Astoria brand and the kind of project we aimed to deliver."

Waldorf Astoria's neighborhood: Cherry Creek

"Cherry Creek has long been one of Denver's most prestigious neighborhoods," Dawn Raymond of Kentwood Real Estate, who is heading up sales in the complex, tells Realtor.com.

She touts the district's central location, walkability, eye-catching architecture, high-end shopping options, art galleries, and a restaurant scene that has "exploded" in the past five years.

Interiors are by design atelier BAMO and come with sweeping views of the nearby Rocky Mountain front range. (ARX Creative)

According to Denver's tourism website, the neighborhood boasts 300 stores, 75 cafes and restaurants, 50 spas and salons, and five hotels.

"It's really the walkability that appeals to everyone," she says. "It's like a large village. To be able to live in the neighborhood, and walk out the door in the morning, grab a cup of coffee or go work out before going into the office, it's very much a live-work place."

Raymond, who has long represented top tier properties in the area, says that there are only three other luxury condos in the neighborhood—and none of them offer the level of service and amenities that the Waldorf does.

Affluent state residents were ready to pounce: An impressive 75% of the complex's units, or all but seven, are already sold. This includes four of the seven penthouses, as well as the most expensive penthouse, priced at $13 million.

The custom Boffi kitchens include natural stone countertops and Sub-Zero and Wolf appliances. (ARX Creative)

Monthly HOA dues will be estimated about $1.50 per square foot, which will cover most amenities and services.

Raymond says that the developer, PMG, "leaned on" the local brokerages, asking them what well-heeled buyers in the area wanted.

"We had a whole list of things people were looking for," she says. Top of the list for amenities was a fitness center—and the complex will have a wellness center with massage, sauna and steam rooms, as well as the now-requisite cold plunge.

"A lot of people were asking about that," she says with a laugh. "It's like taking two shots of espresso."

There's also a resort rooftop pool, signature restaurant (still being negotiated), owners' lounge, and the Waldorf's signature Peacock Alley-inspired lounge and bar.

These affluent buyers are also busy—and crave as frictionless a lifestyle as possible.

"They value time, convenience, personalized service," she says. "That's really a hallmark of the Waldorf Astoria name."

To that end, the concierge services will include valet, housekeeping, pet services, laundry, parcel reception, doorman and bellman, security, automotive detailing, chef services, and more.

The rooftop deck includes a pool, fire pit, bar, and lounging areas. (ARX Creative)

Personal concierge services are "a la carte," and could include requests such as finding a hotel for visiting family members, or procuring tickets to a hot theatrical production. An initial concierge meeting with a buyer will help pinpoint services that might be needed, says the broker.

Ownership also comes with discounts at both Waldorf Astoria and parent company Hilton hotels worldwide.

Local buying frenzy

"What surprised me is how many local people were buying," says the agent. "I was thinking we'd be getting people from all over the country—which we did—but the initial run was all local people."

She attributes the intense local interest to elite Colorado residents—who already own a ski chalet, mountain estate, or sprawling ranch—also wanting a "city place," as their second or even third abode.

But until a complex came along with a bold name like Waldorf Astoria, they couldn't find a place that met their high standards.

"A lot of the buyers had looked at the other condo buildings," she says, but found them lacking. "They were waiting for something truly spectacular to come along."

The Waldorf Astoria was "literally the perfect brand to come in," she says. "It's just brought so much excitement."

Beyond generally being locals, the condo's buyers are a "diverse group," from CEOs to techies to "oil and gas people" to ranchers. "It's quite a mix of people," she says.

Since most of the buyers will be using the pads as pieds-à-terre, they wanted to know that everything will be taken care of for them awhile they were away, says the broker.

"They trust the name and brand. It's very special."