You know the launch market is tough when satellite companies start building rockets

There are optimistic plans for spaceflight, and then there are optimistic plans.

AST SpaceMobile is a Texas-based, publicly traded company building very large satellites to provide direct-to-cell communications on Earth. But it has been having trouble finding rides to space. So on Friday, AST announced that it is developing a medium-lift rocket, named Blacklift, which will have the capacity to lift 20 metric tons to low-Earth orbit. Oh, and the company said it would start launching commercially in late 2028.

"The Blacklift rocket is the springboard to significantly expand our total addressable market, providing AST SpaceMobile with regular unconstrained access to orbit and providing for most favorable owner's economics in the industry," said Abel Avellan, founder, chairman, and CEO of AST SpaceMobile, in a news release.

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